The origins of Jägermeister can be traced back over 80 years to the small town of Wolfenbüttel, Germany. Since production began here, ginger root has been a key ingredient in our complex blend of 56 herbs and spices. Which is, of course, why Jägermeister goes so naturally with ginger beer - especially served with ice, lime and cucumber. We call it a Root56. A celebration of our deepest bonds, and a worthy accompaniment to yours.
With its unmistakable flavor and warming character, Jägermeister is one of the world’s best-loved drinks, bringing people together wherever it is enjoyed.
Discover our Roots
Root56 - Mix Jägermeister with Ginger Beer
Your Jägermeister Recipe Guide
So we know that Jägermeister can happen to the best of drinks – but which Jägermeister drinks are the best?
Well, it's up to you to decide
Experience Jägermeister's Past
To learn more about how Jägermeister became one of the most popular drinks in
GET TO KNOW JÄGER SOHO
We've joined forces with Soho Radio to bring you #JagerSoho - our partnership has brought a whole new lease on life to their space right in the heart of Soho. Between us, we've organised for plenty of amazing things to take place throughout 2017 - from live broadcasts at some of this summer's festivals to having some of the best artists around popping down to record straight to vinyl to our own #JagerMusic radio show and to welcoming in pop-up residents who can show off their own sense of cool in the newly-designed space.
So far we've already seen the likes of M.A.X. from Rudimental, Primal Scream's Simone Marie Butler and legendary DJ Eddy Temple-Morris take the reigns of our own dedicated monthly radio show - each of them picking music or topics they love and broadcasting them across the airwaves for the whole world to hear.
We've also had Reeps One come down, accompanied by London Contemporary Voices, to record LIVE direct to vinyl in our newly-designed space - featuring a beautiful Stag artwork designed by Super Furry Animals collaborator Pete Fowler. With the broadcast going out on Facebook Live, some very lucky Jäger winners were able to witness the recording whilst enjoying a Jägermeister with ginger beer, lime and cucumber, otherwise known as the #Root56.
Our residencies have so far seen coffee and style making themselves at home. First up, Brünch spent two months showing just how brilliant brunch can be with a range of drinks and snacks on hand for anyone who wanted to come down and check out the sights and sounds of Jäger Soho live.
Since the start of May our latest residents Family Store have moved in with their wide selection of popular culture prints, t-shirts, badges and plenty more. Get down there whenever you can to take a good look at their wares and pick up a treat or two for yourself.
With plenty more still to come this year, Jäger Soho is the place to be so why not come down and see us sometime? You know where we are.