The origins of Jägermeister can be traced back over 80 years to the small town of Wolfenbüttel, Germany. Since production began here, ginger root has been a key ingredient in our complex blend of 56 herbs and spices. Which is, of course, why Jägermeister goes so naturally with ginger beer - especially served with ice, lime and cucumber. We call it a Root56. A celebration of our deepest bonds, and a worthy accompaniment to yours.
With its unmistakable flavor and warming character, Jägermeister is one of the world’s best-loved drinks, bringing people together wherever it is enjoyed.
Discover our Roots
Root56 - Mix Jägermeister with Ginger Beer
Your Jägermeister Recipe Guide
So we know that Jägermeister can happen to the best of drinks – but which Jägermeister drinks are the best?
Well, it's up to you to decide
Experience Jägermeister's Past
To learn more about how Jägermeister became one of the most popular drinks in
HUBERTUS CIRCLE ROAD TRIP 2017
We didn’t think it would be possible to out-do last year’s Jäger Road Trip but the good folk of Glasgow, Manchester, Liverpool, Leeds and Bristol showed us such a phenomenal welcome this year that we’re unlikely to ever forget it! Whether it was magic tricks or picnics, this year’s trip - curated by our expert brand ambassador Florian Beuren and members of our exclusive Hubertus Circle (www.hubertuscircle.com) - saw crowds flocking to try #JagerCocktails they never knew existed.
Our first stop was in Glasgow at the inimitable Saint Judes where customers were able to learn some tricks of the trade from the expert bartenders as they served up Jägermeister cocktails featuring everything from ginger beer to egg whites while live music added to the buzzing atmosphere.
Next up we crossed the border and joined up with Jake’s Bar in Leeds to pack out their space with a DJ, flame-fuelled cocktails and - of course - a selection of Ice Cold Shots for those who already know exactly how they like their Jägermeister.
We hit the mid-point of the road trip with a MAGICAL trip to Mojo, Manchester. Anyone joining us witnessed tricks from both sides of the bar as the Hubertus Circle bartenders competed with sleight of hand specialists for the attention of the room - going toe to toe as both showed off their skills to amazed crowds.
The party kept on going as we brought the German spirit to Liverpool’s Salt Dog Slim’s - complete with an Oom-pah band! Who else brings you a full band fully-dressed in lederhosen when you’re going out for a quick cocktail? Nobody, that’s who!
And, like all good things, this year’s Road Trip came to an end in Bristol as we had a jolly old picnic at Her Majesty’s Secret Service. With everything from a thermos filled with Jägermeister to a whole host of summer-fuelled cocktails, we started the build-up to summer 2017 nice and early by signing off the tour in style.
Thanks to everyone that came down and took part in this year’s Jäger Road Trip - if you didn’t get to come and enjoy any Jäger Cocktails this time around, don’t worry, there’s still plenty of places you can try one. Or, if you’re feeling adventurous, why not make one at home using our free recipe guide?