1897 Curt Mast was born as the son of a vinegar maker in Wolfenbüttel. It was the production of spirit drinks however that would become his passion.
He spent a lot of time testing and refining until finally coming up with the perfect recipe for his herbal liqueur in 1934 – the birth of Jägermeister. Even as a child Curt loved helping out his father with the business after school. It was thus only natural that he later took over the vinegar factory and wine trade from his father.
It was soon clear to Curt that the business urgently needed a second source of income to stand up to the growing competition. Making spirits and liqueurs was something that fascinated Curt Mast. He spent many years in his shop tinkering with various concoctions and on the side he also sold liqueurs with fanciful names such as "Burning Love"(translated). The production of spirits gradually developed into an increasingly important branch of the small business. It nevertheless took some time before he stumbled upon it: the recipe for a spirituous liquor that over the next 75 years was destined to become the world's most successful herb-flavoured liqueur.
Curt Mast liked socialising, preferring to go deerstalking in the company of other hunters instead of waiting alone on the high seat. And perhaps it was right there, surrounded by nature and cool autumn days, that he found the inspiration for his valuable liqueur.